We have always heard about the debate on which one is better, tea or coffee. We might never be able to settle this debate because one is up at one moment and down at the other. Tea was originally founded by a Chinese emperor when he was sitting under a tree sipping his boiling water when a few tea leaves fell into his cup, and since then, tea packaging boxes has become one of the biggest drink items in the world.
Now, multiple types of teas can be found around the world like green tea, bubble tea, flavored teas, or iced teas. But let me tell you one thing, nothing gets bigger than black tea. For countries like Turkey, England, Ireland, China, and India, tea is more than just a drink because, for these countries and many other countries, tea is a culture.
According to a recent study, the tea industry is worth around $15 billion, and you can imagine for yourself how challenging it can be to build a successful tea brand in this fierce market. It is challenging, but not impossible because new types of teas are being introduced in the market which opens multiple niches for you to start in.
You will need to run expensive marketing campaigns to get your name out there in the market, but what if I tell you that you can achieve this at a fraction of the price? Yes, you can, and that way is by using custom tea boxes because product packaging has revolutionized into a marketing tool that is being used by brands to do their branding and marketing. But there are some do’s and don’ts when designing the product packaging which you must follow, and you will learn about them in this blog. If that sounds interesting, then let’s hop into it.
Customize The Design (Do)
The first and most important thing a tea packaging boxes should have is a custom design for their product packaging. The whole point of spending some extra bucks on custom product packaging is to ensure that your product stands out from the rest. But, customizing the shape and size of the box isn’t it. And you need to have customized designs for your product packaging. So that customers can connect with your brand through the artwork.
Go Cheap (Don’t)
This is the worst thing you can do to your brand and product packaging. Buying great quality product packaging is a necessity. And even though buying cheap packaging for a lower price might sound like a fair deal at first, it isn’t, why? Because cheap packaging won’t keep the tea safe. And the tea can get severely damaged by moisture which won’t be appreciated by your customers.
One thing is for sure when you buy cheap tea boxes. And that is that your decision will come back to haunt you big time. If you are tight o budget and are looking for cost-effective yet top-quality tea boxes. Then you can check out tea boxes wholesale because wholesale markets offer the best prices in the market.
Embrace A Cause (Do)
To take your tea packaging to another level, tell your cause through the product packaging and what your brand represents. Let’s say you have a cause that is removing hunger from the world. You can add a personalized note inside the tea packaging. And write that a portion of this money will be used to help someone by buying them food. This sends out a great message that you are doing something good for the world. Your product packaging should also echo what your company cares about: its values.
Forget Your Brand Identity (Don’t)
One of the biggest mistakes you can do to your tea packaging as a brand owner is forgetting your brand identity. Almost 90% of buyers admit that they remember the brand from the color. And images on the product packaging. So you must print your brand name and logo on the product packaging. And this should be the first thing to get printed on the product packaging. This helps customers remember your brand. And that results in repeated sales for your brand.
Focus On The Basics (Do)
We say that customization is important for product packaging and it is, but you can stick to basics at first. See, as a startup, you are always low on capital and to think something out of the box. And implement that on your product packaging can hurt you big time, why? Because your product packaging can fail. You’ll get worthless tea boxes. At first, you should start your product customization with basics because they always work. And once you have built a loyal customer base. You can start exploring new designs of product packaging to reach new customers.
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