The website that focuses on the organic and paid traffic ends up learning that the leads from the organic traffic have a cost per conversion lower than the paid traffic. Organic traffic comes from website visitors who find the content of your website in any search engine results that are non-paid. Google is the search engine that owns nearly 93% of the market here for search engines. The same SEO principles apply regardless of which search engine your users find you on.
SEO is the process of improving the overall visibility of any website in the search results to attract organic traffic from relevant users.
Following are the organic traffic basics and how to get more website visitors-
1. If customers have lots of questions which are related to the services and solutions you offer, have a blog
A blog is an area of a website where informational content itis published. A blog is beneficial for nurturing the prospects through the buyer’s journey, and this is done by answering their questions along the way.
A blog is a prime opportunity to get your services in front of a client in the market. It is an opportunity to demonstrate your expertise by diving deeply into creating content for a topic you know a lot about.
Blog posts also create a topical authority which can help a website be competitive in a crowded niche.
You should identify the blog topics that-
- Target the searches that your target customers are performing.
- Have enough monthly search volume.
2. Target long-tail keywords
The keywords are queries that the users type into a search engine to return organic results. SEO uses keyword research data to understand the search intent and provide relevant content for their target users. The keywords can also be categorized based on their volume and competition. The short-tail keywords are more generic, and product pages and services usually target them. The long-tail keywords are the lower-volume are the more specific searches. You should increase the likelihood that the content will be relevant to more searches and increase organic search traffic.
3. Target keywords you have a chance to rank for
The content which fails to get any visitors is the one that falls short in one of the following ways-
- It does not target the keywords.
- It does not target high-enough volume keywords. If no one is searching for the topic, the content will not be able to drive organic traffic and leads.
- It targets a competitive keyword.
Even if a piece of content meets the above three criteria, not every keyword is appropriate to target for a website’s content. An SEO tool metrics is another source of guidance on which keywords to target. The other tool metric you should pay attention to is the website’s domain authority that ranks for the keyword. The most important thing is that the keyword should be relevant to the audience’s needs. Content quality is also essential; an excellent piece of content covers a topic more thoroughly than the competition and gets more engagement.
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4. Pay keen attention to the search engine results format for identifying content opportunities.
The SERP will deliver vastly different content types depending on the user’s query. Search engines like Google return various SERP features, such as local packs and featured snippets. If a SERP has a lot of Youtube or any other type of video content which indicates the search intent, you should focus on producing the video to target these keywords.
In addition to the SERP features, the result can guide what type of content you should create. You should create the correct type of content matching the SERP results to help you ensure that your content has the best chance to drive organic traffic.
5. Write evergreen and relevant content.
Evergreen content is always up-to-date as it covers topics not tied to current events. If you write about a breaking event or a type of trending topic that can drive organic traffic quickly, you will get a lot of coverage. When the content is evergreen, it has a better chance of generating organic traffic for the long term as the page can continue to rank for several months.
6. Follow on-page SEO basics
On-page SEO is the one which refers to a group of tactics for improving the visibility of the page in the search by addressing the fundamentals such as URLs, image alt text, meta descriptions as well as title tags.
The URLs should be very easily readable to human visitors so that they can predict which type of content will be shown on a page. One can say the same thing about the title tags and the Meta descriptions.
7. Title tags and the Meta descriptions
The title tags can have a very significant impact on the search rank and they are the first users to have a page in the search results. They also impact the click-through rates. The Meta description can also contribute to improved click-through rates by advertising the content of the page in the SERPs.
An alt text is not only crucial for accessibility but can also provide the search engine with more information about an image and its context on a page. The images can not only contribute to the engagement but can also be turned in the image search.
The headings are important for dividing the content of a page into logical sections. The most important information should be presented first in the hierarchy, and the next should be the support information.
8. Audit or refresh the existing content
Low-quality content might affect the perception of the search engine of the overall site quality. Hence, your content should be of high quality and you should keep on updating it.
There is no one-size-fits-all strategy for increasing organic traffic to a website; there are numerous effective methods. Instead, the best results come from a complete SEO strategy that takes into account numerous facets of a website’s content, web performance, and links. The best course of action is to deal with seasoned SEOs who can lead you through adjustments, whether your website needs new blog content, recent keyword research, or a content audit.