As we’ve seen in our previous topics, the brand community is THE next level of engagement your followers have with your brand. Engaging with Followers makes an excellent opportunity to get more Instagram Followers. But all these concepts of membership and the benefits attached to them can often seem very abstract to us. So how do these communities present themselves? How are they evolving, virtual or face-to-face?
This article presents how brand communities are concretely profiled via Instagram.
Instagram, the dream in pictures สล็อตเว็บตรง
รวมสล็อตทุกค่าย แตกง่าย แตกบ่อย สามารถสมัคร เข้าเล่นเกมก็ง่ายๆ ตามสะดวกเล่นได้เลย เมื่อเล่นได้ อยากเก็บเงินทุน ไว้ลงทุนปั่นสปินต่อ ก็ทำได้ รวมสล็อตเว็บใหญ่ ไม่มีขั้นต่ำ ไม่มีทางปิดหนีแน่นอน เนื่องจากการทำเงินที่ง่ายมาก ๆ ทุกท่านจึงชื่นชอบในเกมสล็อตออนไลน์ สิ่งนี้คือเกม ที่ทำเงินได้ดีที่สุด มุ่งเน้นพัฒนา เว็บไซต์เกมเดิมพัน สล็อตpgเว็บตรงไม่ผ่านเอเย่นต์ไม่มีขั้นต่ำ สล็อตออนไลน์ของเรา แบบไม่มีหยุดยั้ง เพื่อที่จะเป็นอันดับต้น ๆ ของผู้ให้บริการทั้งหมด
Instagram has evolved a lot in recent years. For example, in solid growth in Canada, there was an increase of 20.4% in 2018 and 7.3% in 2019, and we expected nearly 12 million users in 2020.
First known for its photography-focused interface, Instagram has presented brands with opportunities on a silver platter. Showing our products and services through beautiful polished photos is a golden opportunity to make consumers dream.
It’s not for nothing that, as of today, 200 million Instagrammers visit at least one business profile EVERY DAY! Thanks to these visual atmospheres and videos, it is easy to bring users into communities of enthusiasts who share the same ideals as the brand.
This is also why Instagram is increasingly developing promotional options to showcase brand products. As a result, one in 10 users uses the platform to buy or find new products. And with the strong growth of online shopping this year, we bet this proportion will skyrocket in the coming months.
The social network of passions
Instagram allows brands to reveal themselves under specific themes. Thanks to hashtags and influencers, companies open up a whole universe to present their brand as a way of life. By bringing members together through their interests and passions, the brand’s values shine through above all.
Now, with stories, it’s all the art of storytelling that completes the brand community loop. We see fans identifying the brands in their stories, which they share on their accounts, thus bringing together the enthusiasts in a single click. In addition, as the stories are only visible for 24 hours, this ephemeral aspect encourages users to consult them quickly before it is too late.
Create a story easy as pie
By creating its stories interface, Instagram understood its users. Its use is so simple and user-friendly that it only takes a few seconds to seize the moment and share it with your community.
On the application’s home page, there are circles just below the Instagram menu at the top of the page. Your profile picture is on the far left and says “Your Story” below.
Just click this button to create your story. You will have access to many possibilities to create fun publications, such as video effects (boomerang, superzoom, live, etc.).
You can also make short polls and games, edit photos, write text, insert GIFs, etc. Add hashtags to identify themes, facilitate searches, and tag partners or community members with the @, and voila!
Once your content is ready, you can publish it at the same time on your Facebook account by selecting this sharing option. Finally, you can add more story clips by pressing the homepage button and selecting “Add to your story.”
When a member tags you in a story, you receive a private message notification. You will then have the option to re-share the content in your account. This helps generate engagement with your brand and encourages other community members to do the same.
A “see more” feature allows users to swipe up to view a link. However, this feature is only available for accounts with 10,000+ fans.
Some users use the app to post a “photo dump” of multiple photos at once. This can be useful for sharing multiple photos from an event or trip, but it can also be overwhelming for followers who just want to see one or two photos.
If you’re considering posting a photo dump on Instagram, there are a few things to keep in mind. First, consider whether all of the photos are interesting and worth sharing. Second, think about how your followers will react to seeing multiple photos at once. If you’re not sure, it’s always best to err on the side of caution and share fewer photos at once.
Back to user-generated content. As we have often discussed, the most engaged members of your community become ambassadors. When they endorse a brand or product, your fans will likely post content identifying your brand. Thus, they bring your brand to life concretely, demonstrate its benefits or make other users dream. When you re-share their content on your business profile by mentioning the person who produced the content, you endorse their lifestyle and how they bring your brand to life. You encourage the passions and themes that rally your fans to your brand and inspire others to follow suit! You make your community live!
This type of content is very powerful for your business, as 9 out of 10 online consumers trust user-generated content more than traditional advertising.
The Bougeotte & Placotine training centers for future and new mothers are an excellent example of an active online community. Moms motivate each other to maintain a healthy lifestyle, take care of themselves and stay active by sharing photos and stories that mention the brand.
The company organizes workshops, meetings and talks between mothers, in addition to group classes, which allow women to break their isolation on maternity leave by meeting other women in the same situation. The feeling of belonging to the brand quickly takes place, and the community is forged.
How to generate this type of content?
Contests, games, and emails are good ways to encourage your fans to generate content. Also, when you re-share fan stories, you can very well add a call to action in the stories themselves. This type Of Content helps you to find more audience on Instagram. And you can quickly buy Instagram followers UK
In addition to generating fan interest, contests are a great way to build awareness and drive engagement by getting likes and comments. Always choose prizes for your brands, such as gift cards or products related to your offer. The idea is to make people discover your company and your values.